The first stuff to optimise to get organic traction on X is the reply strategy, not the content.

What happens if you do 300 replies/day for your company account on X?

-You get more impressions -You gain more followers

So it’s what I did for Cede:

We drastically increased the number of replies from 10–30/day to 300.

As a result, we got more impressions:

• Impressions from replies: Some of them can be top comments on viral posts and even get you more views than a post.

• Impressions from tweets: The X algorithm pushes the accounts of people who reply a lot.

So more replies = more push from the algorithm

And it makes sense: if you chat in comments with 150 people/day, the algorithm will consider that these people are interested in you.

So it will push your posts into their feeds

We gained more followers (cf The reply funnel (what happen in Hamzat’s head)

There are 3 kinds of replies:

1. Replies under our tweets

This is the most important replies.

The faster we reply to our tweets, the better it is.