Context
Max is a former drug addict, and he spent 3 years in jail.
After he got out, he started a business and made a lot of money in 2 years.
He wanted to create content to share a message of hope: “Everyone can succeed, no matter how badly they started in life.”
Goals
- Visibility: Being seen by as many people as possible across four social media platforms: X, TikTok, Instagram and YouTube.
- Community building: the goal was to create a community around a personal brand and give hope to people who had lost hope.
Results
🏆 from 1k followers on Twitter to +30k followers accross 4 social medias (X, Tiktok, IG and Youtube) in 4 months
- 🏆 Twitter: from 1000 to 15k followers in 9 months
- 🏆 Instagram: from 0 to 18k followers in 4 months
- 🏆 Youtube: from 0 to 60k views/ month in 4 months
- 🏆 Tiktok: from 0 to 15k followers in 4 months