Context

Rippletide creates AI agent infrastructure for Enterprise. Patrick is the co-founder. He already had a great LinkedIn profile with good traction (+12k followers, 10-20 likes per post on average).

His LinkedIn profile: https://www.linkedin.com/in/patrick-joubert-🧢-9028231/

Goals

He wanted to have a higher conversion rate from his LinkedIn.

Secondary goals:

• Being known: make people aware of Rippletide (his startup)
• Being seen as an expert: be the most trusted person on the topic. People buy from people they trust.
• Being loved: leverage sympathy bias. People tend to buy more from people they like

I did consulting calls with him.

The result

🏆+50% call booked in 2 months