(full version of the case study will be ready soon)

Context

• MASTER is the biggest French ecommerce community
• It’s a private community and the door was closed
• They decided to reopen the doors the 20th september 2026.
• I’ve prepared the reopening of the strategy to get the maximum of new members.
• Before the 20th, there were 521 members at $249/month

The community: https://www.skool.com/master/about

• The 2 founders also have around 4k and 6k followers on X. A third guy, Lucas, was also promoting the community because he is the AI and automation coach.

https://x.com/mpellegrini7

https://x.com/ShopifyAddict

https://x.com/Lucas_IA_