How to get traction on X?

When you do a content strategy, make sure that the all the 2 previous steps will be done.

Because if you create BANGER content but you don’t have traction, no one will see it.

Yes it’s not what Elon says…

Let me explain:

• the algo pushes your content to people that may love it first.

Ie: the tweet of this guy became viral

https://x.com/0xThiru/status/1989066151515865401

The tweet became viral in 3 steps

1. Initial traction. The guy posted to say that he’s going to dev con Argentina. Not viral, just a dude posted within his web3 circle. He got decent engagement because it’s a trendy topic, devcon is now so the algo prioritize what’s trendy now.
2. Traction from a new niche. But this tweet at a potential for virality: it was an Indian in Argentina, it’s very uncommon. Some Argentina welcomed him with joke was racist
3. Polarisation: the clash between 2 niches

This tweet became trendy because there was an initial push.

If the guy wouldn’t have got web3 followers for the initial spark, this tweet would never have been viral.

Just be a random Indian tourist going to Argentina. No one cares.